Randstad Holding - Randstad's Strategy

Randstad's Strategy

Randstad's goal is to continue to grow in the coming years. For this reason, the company carefully monitors the global labor market. In that labor market, Randstad identifies several factors that may facilitate growth.

• More and more companies need flexible employees. This boosts productivity and is good for their competitive position. The economic crisis of 2009 has reinforced that effect. Many companies now realize that a more flexible workforce enables them to respond faster to demand from the market.
• The shrinking and ageing population offers opportunities for Randstad, which recognizes the need for a more flexible relationship between employer and employee, with more emphasis on guaranteed work and less emphasis on a guaranteed job. The number of people in employment can be increased through flexible work. Countries with a higher percentage of flex workers on the labor market also have lower unemployment.
• In more and more countries, the rules concerning work are gradually becoming less rigid. This development is welcomed by Randstad, although the company is not in favor of a completely deregulated labor market. More and more authorities are realizing that there is a need for a (partially) flexible labor market.
• Customers increasingly want a comprehensive range of HR services, rather than different suppliers.

Based on this market analysis, Randstad developed a growth strategy based on four pillars: