Multimedia Technology
Recognizing a need to keep up with today’s technology and sense a of responsibility to his audience, McDaniels developed the Video Music Box archives and offered MTV and VH1 access to feature music programming from his vast library of over 20,000 hours of video.
In 2006, McDaniels was approached with the idea to create an online version of his groundbreaking show. Two years later, McDaniels along with a business partner officially launched Onfumes.com, an interactive video hosting/on-demand Web site where registered users could have unlimited access to McDaniel’s archived collection of hip-hop and R&B videos, never-seen-before interviews, behind-the scenes footage, and access to up-and-coming urban artists and filmmakers.
Read more about this topic: Ralph Mc Daniels
Famous quotes containing the word technology:
“If the technology cannot shoulder the entire burden of strategic change, it nevertheless can set into motion a series of dynamics that present an important challenge to imperative control and the industrial division of labor. The more blurred the distinction between what workers know and what managers know, the more fragile and pointless any traditional relationships of domination and subordination between them will become.”
—Shoshana Zuboff (b. 1951)