Multimedia Technology
Recognizing a need to keep up with today’s technology and sense a of responsibility to his audience, McDaniels developed the Video Music Box archives and offered MTV and VH1 access to feature music programming from his vast library of over 20,000 hours of video.
In 2006, McDaniels was approached with the idea to create an online version of his groundbreaking show. Two years later, McDaniels along with a business partner officially launched Onfumes.com, an interactive video hosting/on-demand Web site where registered users could have unlimited access to McDaniel’s archived collection of hip-hop and R&B videos, never-seen-before interviews, behind-the scenes footage, and access to up-and-coming urban artists and filmmakers.
Read more about this topic: Ralph Mc Daniels
Famous quotes containing the word technology:
“Radio put technology into storytelling and made it sick. TV killed it. Then you were locked into somebody else’s sighting of that story. You no longer had the benefit of making that picture for yourself, using your imagination. Storytelling brings back that humanness that we have lost with TV. You talk to children and they don’t hear you. They are television addicts. Mamas bring them home from the hospital and drag them up in front of the set and the great stare-out begins.”
—Jackie Torrence (b. 1944)