Development and Production
After the release of her album I am..., Hamasaki became more relaxed with giving performances outside the country. After performing at the 2002 MTV Asia Music Awards, Hamasaki felt that by writing only Japanese lyrics, she was not able to bring her "message" to other countries. Realizing that English was a "common global language", she decided to include English lyrics in her songs. "Rainbow" contained three songs with English lyrics.
Hamasaki also worked with DAI (of Do As Infinity) and composed some songs under her pen name "Crea". The album was stylistically diverse from Hamasaki's previous works as it included rock- and trip-hop-influenced tracks as well as "summery", "up-tempo" and "grand gothic" songs and experimented with new techniques such as gospel choruses and the yells of an audience. The lyrics were also varied: themes in the album included freedom, the struggles of women, and "a summer that ends in sadness".
Read more about this topic: Rainbow (Ayumi Hamasaki Album)
Famous quotes containing the words development and/or production:
“Understanding child development takes the emphasis away from the child’s character—looking at the child as good or bad. The emphasis is put on behavior as communication. Discipline is thus seen as problem-solving. The child is helped to learn a more acceptable manner of communication.”
—Ellen Galinsky (20th century)
“... if the production of any commodity necessitates the sacrifice of human life, society should do without that commodity, but it can not do without that life.”
—Emma Goldman (1869–1940)