Release
Rab Ne Bana Di Jodi was released across 30 countries worldwide on December 12, 2008 on over 1,200 screens, including approximately 300 prints for the overseas market, making it the first time a Bollywood film was released on such a wide scale. Before release, the film witnessed a large volume of advance bookings. Aditya Chopra, who is known for maintaining secrecy over his films and not showing them to anyone until the day of release, made an exception and held a special screening on November 23, 2008 at Yash Raj Studios. The screening was attended by Khan and his family, Karan Johar, Yash Chopra and debutante Anushka Sharma.
There was a huge debate in the industry whether Aditya Chopra's decision to go ahead with the release of film in the wake of the terror strikes in Mumbai was the right one. With the trauma of the terrorist attacks on Mumbai city on November 26, 27 and 28 still fresh, there was divided opinion on the release schedule. While some felt that Chopra should go ahead with the release because the public, tired and depressed after watching news of the attacks and the aftermath on television screens, would be waiting for a true entertainer to divert its mind, others thought he should postpone the film release as the audiences, not just in Mumbai but all over the country, were still not in a mood to visit theatres.
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Famous quotes containing the word release:
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
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—John Jerome Rooney (1866–1934)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)