Release
Rab Ne Bana Di Jodi was released across 30 countries worldwide on December 12, 2008 on over 1,200 screens, including approximately 300 prints for the overseas market, making it the first time a Bollywood film was released on such a wide scale. Before release, the film witnessed a large volume of advance bookings. Aditya Chopra, who is known for maintaining secrecy over his films and not showing them to anyone until the day of release, made an exception and held a special screening on November 23, 2008 at Yash Raj Studios. The screening was attended by Khan and his family, Karan Johar, Yash Chopra and debutante Anushka Sharma.
There was a huge debate in the industry whether Aditya Chopra's decision to go ahead with the release of film in the wake of the terror strikes in Mumbai was the right one. With the trauma of the terrorist attacks on Mumbai city on November 26, 27 and 28 still fresh, there was divided opinion on the release schedule. While some felt that Chopra should go ahead with the release because the public, tired and depressed after watching news of the attacks and the aftermath on television screens, would be waiting for a true entertainer to divert its mind, others thought he should postpone the film release as the audiences, not just in Mumbai but all over the country, were still not in a mood to visit theatres.
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“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
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