Purpose
The purpose of qualitative research is to gather non-numerical data to help explain or develop a theory about a relationship. Methods used to gain qualitative information include surveys, observation, case studies, and interviews and the information derived from these means can be combined into a story like description of what is happening or what has happened in the past. For example, to better understand variables that are difficult to quantify, such as attitudes, religious beliefs, or political opinions, qualitative research could be used to draw a picture about a specific population or group of people. Qualitative research is often also used as a pilot study in order to gather information that may later lead to a quantitative study.
Read more about this topic: Quantitative Psychological Research
Famous quotes containing the word purpose:
“War is in truth a disease in which the juices that serve health and maintenance are used for the sole purpose of nourishing something foreign, something at odds with nature.”
—Johann Wolfgang Von Goethe (1749–1832)
“Whoever considers morality the main objective of human existence, seems to me like a person who defines the purpose of a clock as not going wrong. The first objective for a clock, is, however, that it does run; not going wrong is an additional regulative function. If not a watch’s greatest accomplishment were not going wrong, unwound watches might be the best.”
—Franz Grillparzer (1791–1872)
“To me the sole hope of human salvation lies in teaching Man to regard himself as an experiment in the realization of God, to regard his hands as God’s hand, his brain as God’s brain, his purpose as God’s purpose. He must regard God as a helpless Longing, which longed him into existence by its desperate need for an executive organ.”
—George Bernard Shaw (1856–1950)