Purpose
The purpose of qualitative research is to gather non-numerical data to help explain or develop a theory about a relationship. Methods used to gain qualitative information include surveys, observation, case studies, and interviews and the information derived from these means can be combined into a story like description of what is happening or what has happened in the past. For example, to better understand variables that are difficult to quantify, such as attitudes, religious beliefs, or political opinions, qualitative research could be used to draw a picture about a specific population or group of people. Qualitative research is often also used as a pilot study in order to gather information that may later lead to a quantitative study.
Read more about this topic: Quantitative Psychological Research
Famous quotes containing the word purpose:
“Thus one can observe that those who proclaim piety as their goal and purpose usually turn into hypocrites.”
—Johann Wolfgang Von Goethe (1749–1832)
“Satire exists for the purpose of killing the social being [for the sake of] the true individual, the real human being.”
—D.H. (David Herbert)
“Most Americans are born drunk, and really require a little wine or beer to sober them. They have a sort of permanent intoxication from within, a sort of invisible champagne.... Americans do not need to drink to inspire them to do anything, though they do sometimes, I think, need a little for the deeper and more delicate purpose of teaching them how to do nothing.”
—Gilbert Keith Chesterton (1874–1936)