Red Label (Cova) Record Series
In early 1930, a new QRS series was started (by the Cova Record Company), which lasted a short time into (possibly) 1931. Carl Fenton was apparently involved with this series. Where the 1928 QRS records were jazz, blues and gospel, this second series was bland commercial pop bands, all performing standard stock versions featuring little, if any, solo work.
The audio quality for this short-lived second series was average for the period, and the pressing quality was well below the quality of the 1928 series. This second series was probably created to compete with the new crop of cheap, short-lived labels (Crown and Hit of the Week). Collectors have speculated about where did Cova get the recording equipment for this red label series, as most have no lead-out grooves (which became the standard for all labels after about 1926 so when playing the record on a period phonograph the auto-stop mechanism would be tripped). Visually, these red label QRS records resemble a 1925 or 1926 record produced by Plaza (Banner, Regal, etc.).
Is it not known where either of these separate QRS series were sold, but judging by their short existence, one might assume that they were possibily intended as a store-specific type record label. This has never been substantiated. The 1930 red label series is scarcer.
The QRS company continues as a manufacturer of piano rolls and music software to this day.
Read more about this topic: QRS Records
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