Qantas Frequent Flyer
The Qantas Frequent Flyer programme is aimed at rewarding customer loyalty. Points are accrued based on distance flown, with bonuses that vary by travel class. Points can also be earned on other Oneworld airlines as well as through other non-airline partners. Points can be redeemed for flights or upgrades on flights operated by Qantas, Oneworld airlines, and other partners. Other partners include credit cards, car rental companies, hotels and many others. To join the programme, passengers living in Australia or New Zealand pay a one-off joining fee, and then become a Bronze Frequent Flyer (residents of other countries may join without a fee). All accounts remain active as long as there is points activity once every eighteen months. Flights with Qantas and selected partner airlines earn Status Credits — and accumulation of these allows progression to Silver Status (Oneworld Ruby), Gold Status (Oneworld Sapphire) and Platinum Status (Oneworld Emerald).
Qantas has faced criticism regarding availability of seats for members redeeming points. In 2004, the Australian Competition and Consumer Commission directed Qantas to provide greater disclosure to members regarding the availability of frequent flyer seats.
In March 2008, an analyst at JPMorgan Chase suggested that the Qantas frequent-flyer program could be worth A$2 billion (US$1.9 billion), representing more than a quarter of the total market value of Qantas.
On 1 July 2008, a major overhaul of the programme was announced. The two key new features of the programme were Any Seat rewards, in which members could now redeem any seat on an aircraft, rather than just selected seats — at a price. The second new feature was Points Plus Pay, which has enabled members to use a combination of cash and points to redeem an award. Additionally, the Frequent Flyer store was also expanded to include a greater range of products and services. Announcing the revamp, Qantas confirmed it would be seeking to raise about A$1 billion in 2008 by selling up to 40% of the frequent flyer program. However, in September 2008, it stated it would defer the float, citing volatile market conditions.
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