Political Push Polls: Australia
In March 2011, the Australian Labor party (ALP) was referred to the New South Wales (NSW) Electoral Commission after an alleged illegal "push polling" scam in Newcastle to discredit independent candidate John Tate. Labor Party officials employed a market research firm to conduct bogus polling, telling voters Mr Tate was the Labor mayor of Newcastle, when in fact he was not. The dirty tricks campaign showed Labor was worried its brand was so damaged in one of its traditional seats, it branded the popular independent as one of its own to discredit him. Labor polling firm Fieldworks Market Research admitted the script used when calling voters branded Mr Tate a "Labor" candidate, but said the script was provided by the ALP.
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