Pure (No Angels Album) - Release and Reception

Release and Reception

Although receiving a generally mixed reception from critics, Pure became the group's most critically acclaimed album then, drawing comparisons to Madonna's 1998 studio album Ray of Light as well as other female groups such as All Saints and the Sugababes. Especially praised for the implementation of the album's ballads, some critics however, criticized the band's third studio album for its "overbalancing status of filling material" and stereotypical boy band/girl group output.

Finally released on August 25, 2003 after several delays, Pure debuted at number-one of the German Media Control albums chart, becoming the band's third consecutive regular studio album to reach the top position on particular chart; number 2 in Austria and number 9 in Switzerland. Although receiving a gold certification by the BVMI for more than 100,000 sold copies, the album was a moderate success in comparison with its predecessors Elle'ments (2001) and Now... Us! (2002), eventually ranking fifty-second on the German albums year-end charts only.

The album produced three singles: Jiant-penned lead single "No Angel (It's All in Your Mind)" became the band's fourth number-one hit on the German Singles Chart, and seventh Top 10 entry in Austria. Follow-up "Someday" reached the top of the German Airplay Chart. Plans for a fourth single, a cover titled "Elevent out of Ten," originally by Swedish girl group Play never materialized when the band decided to prepare their official disbandment towards the end of the year and instead went on with the compilation album, The Best of No Angels.

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