History
themutual.net started as an internet service provider who rewarded customers who used their dial-up 0845 number service to access the internet with shares in the company. As most UK internet provider moved towards a monthly paid-for access via free 0800 numbers, companies based on this business model suffered. themutual.net changed its focus to become a members-owned consumer club, business and reward website. The company offered consumers rewards for shopping, by handing back commission earned as free shares. Members received 1,000 free shares on joining, and more when they purchased through online partners, including Tesco and Dixons. Information collected from members formed the basis of a database for the direct email marketing company.
themutual.net was originally listed on the London Stock Exchange (AIM) in 2000 before later being re-listed as TMN Group plc.
In 2009, TMN was acquired via a reverse takeover by Progressive Digital Media Ltd, and changed its name to Progressive Digital Media Group Ltd.
Read more about this topic: Progressive Digital Media
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