Profit Margin - Confusion

Confusion

Profit margin is frequently confused with markup. It's not uncommon for entrepreneurs to erroneously claim profit margins over 100%. Most likely these entrepreneurs are referring to the markup on a product as a percentage of product cost.

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Famous quotes containing the word confusion:

    “My grandmother stood among her kettles and ladles.
    Smiling, in faulty grammar,
    She praised my fortune and urged my lofty career.
    So to please her I studied—but I will remember always
    How she poured confusion out, how she cooled and labeled
    All the wild sauces of the brimming year.”
    —Mary Oliver (b. 1935)

    “Perfection of means and confusion of goals seem—in my opinion—to characterize our age.”
    —Albert Einstein (1879–1955)