Confusion
Profit margin is frequently confused with markup. It's not uncommon for entrepreneurs to erroneously claim profit margins over 100%. Most likely these entrepreneurs are referring to the markup on a product as a percentage of product cost.
Read more about this topic: Profit Margin
Famous quotes containing the word confusion:
“When heaven and earth were in confusion hurl’d
For the debated empire of the world,
Which awed with dreadful expectation lay,
Soon to be slaves, uncertain who should sway:”
—Lucretius (Titus Lucretius Carus)
“My grandmother stood among her kettles and ladles.
Smiling, in faulty grammar,
She praised my fortune and urged my lofty career.
So to please her I studied—but I will remember always
How she poured confusion out, how she cooled and labeled
All the wild sauces of the brimming year.”
—Mary Oliver (b. 1935)