Confusion
Profit margin is frequently confused with markup. It's not uncommon for entrepreneurs to erroneously claim profit margins over 100%. Most likely these entrepreneurs are referring to the markup on a product as a percentage of product cost.
Read more about this topic: Profit Margin
Famous quotes containing the word confusion:
“Perfection of means and confusion of goals seem—in my opinion—to characterize our age.”
—Albert Einstein (1879–1955)
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