Sports
Product placement has long been prevalent in sports as well, from professional sports to college sports, and even on the local level with high school sports. This can be attributed to sports being prevalent on television, which increases exposure to these products.
Read more about this topic: Product Placement
Famous quotes containing the word sports:
“Reading about ethics is about as likely to improve one’s behavior as reading about sports is to make one into an athlete.”
—Mason Cooley (b. 1927)
“The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What’s the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?”
—Martina Navratilova (b. 1956)
“Falling in love is the right adventure for those who dislike sports and travel.”
—Mason Cooley (b. 1927)