Product Management - Product Marketing

Product Marketing

  • Product Life Cycle considerations
  • Product differentiation
  • Product naming and branding
  • Product positioning and outbound messaging
  • Promoting the product externally with press, customers and partners
  • Conducting customer feedback and enabling (pre-production, beta software)
  • Launching new products to market
  • Monitoring the competition

Read more about this topic:  Product Management

Famous quotes containing the word product:

    Perhaps I am still very much of an American. That is to say, naïve, optimistic, gullible.... In the eyes of a European, what am I but an American to the core, an American who exposes his Americanism like a sore. Like it or not, I am a product of this land of plenty, a believer in superabundance, a believer in miracles.
    Henry Miller (1891–1980)