New Product Development
New product development describes the complete process of bringing a new product or service to market. There are two parallel paths involved in the process: one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis.
Read more about this topic: Product Innovation
Famous quotes containing the words product and/or development:
“Good is a product of the ethical and spiritual artistry of individuals; it cannot be mass-produced.”
—Aldous Huxley (1894–1963)
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—George Orwell (1903–1950)