Measuring The Effects of Priming
Priming effects can be found with many of the tests of implicit memory. Tests such as the word-stem completion task, and the word fragment completion task measure perceptual priming. In the word-stem completion task, participants are given a list of study words, and then asked to complete word "stems" consisting of 3 letters with the first word that comes to mind. A priming effect is observed when participants complete stems with words on the study list more often than with novel words. The word fragment completion task is similar, but instead of being given the stem of a word, participants are given a word with some letters missing. The lexical decision task can be used to demonstrate conceptual priming. In this task, participants are asked to determine if a given string is a word or a nonword. Priming is demonstrated when participants are quicker to respond to words that have been primed with semantically-related words, e.g., faster to confirm "nurse" as a word when it is preceded by "doctor" than when it is preceded by "butter". Other evidence has been found through brain imaging and studies from brain injured patients.
Read more about this topic: Priming (psychology)
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