Famous quotes containing the words primary and/or sponsor:
“The primary function of a theater is not to please itself, or even to please its audience. It is to serve talent.”
—Robert Brustein (b. 1927)
“The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.”
—E.B. (Elwyn Brooks)