Price-based Selling - Relationship To Sales

Relationship To Sales

Most businesses sell their items, whether they are expensive automobiles, or inexpensive services based upon price. They do this not because it is the most profitable, but because they believe it is the easiest way to attract customers. Consumers and Business-to-Business buyers alike may be easily enticed to buy based upon price. Consumers are always hunting for the best bargain and price has a direct impact on whether or not they will buy a product or service. Businesses know that offering the lowest price gives them a competitive advantage against other similar products the customer may be looking at. Big chains like Wal-Mart and Target have the most control over the pricing in their industry. However, to be able to sell at the lowest price, these chains are continually pushing, if not demanding, that their suppliers give them the lower prices as well.

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