Embargoed Press Release
Sometimes a press release is distributed early and embargoed — that is, news organizations are requested not to report the story until a specified time. For instance, news organizations usually receive a copy of presidential speeches several hours in advance. Product or media reviewers are commonly given a sample or preview of a product ahead of its release date.
Unless the journalist has voluntarily agreed to honor the embargo in advance, usually via a legally binding non-disclosure agreement, the journalist is under no obligation to honor it. However, even in the absence of any obligation, news organizations generally do not break the embargo for sources that they wish to cultivate. If they do, then the agency or client that sent the release may blacklist them. A blacklisted news organization will not receive any more embargoed releases, or possibly any releases at all.
However, it is very hard to enforce embargoes on journalists, as there is constant pressure by editors to scoop other news outlets. It is unlikely that a PR agency will blacklist a form of media, as other clients may want to be featured in this publication. This problem is sometimes overcome by controlling the timing of a release via email rather than relying on the journalist to do so.
Read more about this topic: Press Release
Famous quotes containing the words press and/or release:
“We have our difficulties, true; but we are a wiser and a tougher nation than we were in 1932. Never have there been six years of such far flung internal preparedness in all of history. And this has been done without any dictator’s power to command, without conscription of labor or confiscation of capital, without concentration camps and without a scratch on freedom of speech, freedom of the press or the rest of the Bill of Rights.”
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