History
The chain started trading in 1987 as 'Travel Inn'. In 2004, Whitbread acquired another hotel chain, Premier Lodge for £505 million. This added an additional 141 hotels to the existing portfolio and Whitbread re-branded every hotel as "Premier Travel Inn", which was shortened to "Premier Inn" later in 2007.
Read more about this topic: Premier Inn
Famous quotes containing the word history:
“There is a constant in the average American imagination and taste, for which the past must be preserved and celebrated in full-scale authentic copy; a philosophy of immortality as duplication. It dominates the relation with the self, with the past, not infrequently with the present, always with History and, even, with the European tradition.”
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