Predictive Analytics - Technology and Big Data Influences On Predictive Analytics

Technology and Big Data Influences On Predictive Analytics

Big Data is a collection of data sets that are so large and complex that they become awkward to work with using traditional database management tools. The volume, variety and velocity of Big Data have introduced challenges across the board for capture, storage, search, sharing, analysis, and visualization. Examples of big data sources include web logs, RFID and sensor data, social networks, Internet search indexing, call detail records, military surveillance, and complex data in astronomic, biogeochemical, genomics, and atmospheric sciences. Thanks to technological advances in computer hardware—faster CPUs, cheaper memory, and MPP architectures-–and new technologies such as Hadoop, MapReduce, and in-database and text analytics for processing Big Data, it is now feasible to collect, analyze, and mine massive amounts of structured and unstructured data for new insights. Today, exploring Big Data and using predictive analytics is within reach of more organizations than ever before.

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    Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.
    Marshall McLuhan (1911–1980)

    Poor Faulkner. Does he really think big emotions come from big words? He thinks I don’t know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use.
    Ernest Hemingway (1899–1961)

    To write it, it took three months; to conceive it three minutes; to collect the data in it—all my life.
    F. Scott Fitzgerald (1896–1940)

    Leadership does not always wear the harness of compromise. Once and again one of those great influences which we call a Cause arises in the midst of a nation. Men of strenuous minds and high ideals come forward.... The attacks they sustain are more cruel than the collision of arms.... Friends desert and despise them.... They stand alone and oftentimes are made bitter by their isolation.... They are doing nothing less than defy public opinion, and shall they convert it by blows. Yes.
    Woodrow Wilson (1856–1924)