Foundation of Powell Peralta
In 1978, George teamed up with Stacy Peralta forming Powell Peralta. Peralta was a big name in skateboarding and took over team management and advertising. In 1979 they created a skateboarding team called the Bones Brigade, which included many of the best skateboarders of the era. Powell Peralta developed a signature art style, designed by Vernon Courtlandt Johnson, with a skeleton motif. These designs stood out in the market and helped propel Powell Peralta to become arguably the most popular skateboarding company of the 1980s. They produced the now famous Tony Hawk Iron Cross deck — as well as the McGill Skull and Snake, the Caballero Dragon, the Lance Mountain Future Primitive graphics, the Ray Underhill cross graphic, and the Ollie Tank — while continuing to produce Bones wheels.
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“Simplicity of life, even the barest, is not a misery, but the very foundation of refinement; a sanded floor and whitewashed walls and the green trees, and flowery meads, and living waters outside; or a grimy palace amid the same with a regiment of housemaids always working to smear the dirt together so that it may be unnoticed; which, think you, is the most refined, the most fit for a gentleman of those two dwellings?”
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“The poet needs a ground in popular tradition on which he may work, and which, again, may restrain his art within the due temperance. It holds him to the people, supplies a foundation for his edifice; and, in furnishing so much work done to his hand, leaves him at leisure, and in full strength for the audacities of his imagination.”
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“No battle is worth fighting except the last one.”
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