Complaints
The Pot Noodle brand has been involved in a number of controversial advertising campaigns.
A 2002 series of TV adverts that described Pot Noodle as "the slag of all snacks" was withdrawn after complaints to the Independent Television Commission.
A 2002 poster campaign revolving around the "Hot Noodle" range, with a tagline of "hurt me, you slag" withdrawn by Unilever after the Advertising Standards Authority upheld complaints that "the tone could be interpreted as condoning violence".
In 2005, the Advertising Standards Authority received 620 complaints about a series of advertisements based around the slogan "Have you got the Pot Noodle horn?". Some of the complaints described them as "tasteless and offensive". The three advertisements had been already approved for restricted times, primarily after the 9:00pm watershed. The ASA did not uphold the complaints. In its decision, while it accepted the campaign was "a little crude", that they were harmless and "the timing restriction was appropriate".
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