Positive Coaching Alliance - Mission

Mission

"Better Athletes, Better People"

PCA’s philosophy focuses on sports as an opportunity for character education, espousing the Double-Goal Coach, whose first goal is winning, and whose second, more important goal is teaching life lessons through sports.

Positive Coaching Alliance has three national goals:

1. Replace "win-at-all-cost" coaching with Double-Goal Coaching

2. Help youth sports organization leaders create a culture in which "Honoring the Game" is the norm

3. Spark and fuel a "social epidemic" of Positive Coaching in the United States

Read more about this topic:  Positive Coaching Alliance

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