Positive Coaching Alliance

Positive Coaching Alliance

Positive Coaching Alliance (PCA) is a national non-profit organization with the mission to transform the culture of youth sports so that youth athletes can have a positive, character-building experience. PCA achieves its goals primarily by providing training workshops to coaches, parents, and administrators of schools and youth sports organizations in the United States. Founded in 1998, PCA has conducted more than 10,000 workshops for more than 1,700 schools and youth sports organizations, affecting more than 4.5 million youth and high school athletes. PCA Founder and Executive Director Jim Thompson launched PCA in 1998 within the Stanford University Athletic Department after seeing a "win-at-all-cost" mentality in youth sports while coaching his son’s baseball team. Positive Coaching Alliance was created with the mission to "transform youth sports so sports can transform youth." Its mission statement has since been modified to "Better Athletes, Better People."

Thompson, who served more than ten years as the Director of Public and Global Management Programs at Stanford University, in 2004 was recognized as an Ashoka: Innovators for the Public Fellow for outstanding social entrepreneurship. He has authored eight books on coaching: Elevating Your Game: Becoming a Triple-Impact Competitor (2011), The Power of Double-Goal Coaching (2010), The High School Sports Parent (2010), Positive Sports Parenting (2009), Positive Coaching in a Nutshell (2007), The Double Goal Coach (2003), Shooting in the Dark: Tales of Coaching and Leadership (1998), and Positive Coaching: Building Character and Self-Esteem Through Sports (1995).