Market Impact
The Superbird's styling proved to be a little extreme for 1970 tastes (many customers preferred the regular Road Runner), and as a consequence, many of the 1,920 examples built sat unsold on the back lots of dealerships as late as 1972. Some were converted into 1970 Road Runners to move them off the sales lot. In recent years, however, the Superbird has become quite valuable. A Superbird can fetch anywhere from US$300,000 to US$2,000,000. On BarrettJackson, bids for original Superbirds crossed US$1,200,000. Some manufacturers produce Superbird conversion kits for 1970 Road Runners and Satellites. Kits are also available for non produced 1971 and 1972 bodies for the Superbird.
The Superbird and the Dodge Charger Daytona were each built for one model year only (1970 and 1969 respectively).
Read more about this topic: Plymouth Superbird
Famous quotes containing the words market and/or impact:
“To market ‘tis our destiny to go.”
—Robert Frost (1874–1963)
“Television does not dominate or insist, as movies do. It is not sensational, but taken for granted. Insistence would destroy it, for its message is so dire that it relies on being the background drone that counters silence. For most of us, it is something turned on and off as we would the light. It is a service, not a luxury or a thing of choice.”
—David Thomson, U.S. film historian. America in the Dark: The Impact of Hollywood Films on American Culture, ch. 8, William Morrow (1977)