A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. The term "pledge" originates from the promise a contributor makes to send in funding at regular intervals for a certain amount of time. During a pledge drive, regular programming is interrupted by an appeal for pledges by station employees, who ask the audience to make their contributions, usually by phone or the Internet, during this break.
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Famous quotes containing the words pledge and/or drive:
“We should omit a main attraction in these books, if we said nothing of their humor. Of this indispensable pledge of sanity, without some leaven of which the abstruse thinker may justly be suspected of mysticism, fanaticism, or insanity, there is a superabundance in Carlyle.”
—Henry David Thoreau (1817–1862)
“Smoking ... is downright dangerous. Most people who smoke will eventually contract a fatal disease and die. But they don’t brag about it, do they? Most people who ski, play professional football or drive race cars, will not die—at least not in the act—and yet they are the ones with the glamorous images, the expensive equipment and the mythic proportions. Why this should be I cannot say, unless it is simply that the average American does not know a daredevil when he sees one.”
—Fran Lebowitz (b. 1950)