A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. The term "pledge" originates from the promise a contributor makes to send in funding at regular intervals for a certain amount of time. During a pledge drive, regular programming is interrupted by an appeal for pledges by station employees, who ask the audience to make their contributions, usually by phone or the Internet, during this break.
Read more about Pledge Drive: Background
Famous quotes containing the words pledge and/or drive:
“Resolved, There can never be a true peace in this Republic until the civil and political rights of all citizens of African descent and all women are practically established. Resolved, that the women of the Revolution were not wanting in heroism and self-sacrifice, and we, their daughters, are ready, in this War, to pledge our time, our means, our talents, and our lives, if need be, to secure the final and complete consecration of America to freedom.”
—Woman’s Loyal League (founded May 1861)
“No one should drive a hard bargain with an artist.”
—Ludwig Van Beethoven (1770–1827)