Playboy Bunny - Origin of Costume

Origin of Costume

The costume itself was conceived by Playboy's director of promotions, Victor Lownes, and subsequently refined by Hugh Hefner. Originally the ears were taller and the ensemble lacked the trademark bow tie, collar, and cuffs. First unveiled publicly in an early episode of Playboy's Penthouse, it made its formal debut at the opening of the first Playboy Club in Chicago on the evening of February 29, 1960.

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