Issues of Non-square Pixels
Directly mapping an image with a certain pixel aspect ratio on a device whose pixel aspect ratio is different makes the image look unnaturally stretched or squashed in either the horizontal or vertical direction. For example, a circle generated for a computer display with square pixels looks like a vertical ellipse on a standard-definition NTSC television that uses vertically rectangular pixels. This issue is more evident on wide-screen TVs.
Pixel Aspect Ratio must be taken into consideration by video editing software products that edit video files with non-square pixels, especially when mixing video clips with different pixel aspect ratios. This would be the case when creating a video montage from various cameras employing different video standards (a relatively rare situation). Special effects software products must also take the pixel aspect ratio into consideration, since some special effects require calculation of the distances from a certain point so that they look visually correct. An example of such effects would be radial blur, motion blur, or even a simple image rotation.
Read more about this topic: Pixel Aspect Ratio
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