Pibb Xtra - History

History

First introduced as "Peppo" to compete against Dr Pepper,, the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas, the birthplace of Dr Pepper, before the company moved to Dallas, Texas.

In 2001, a new formula called Pibb Xtra was introduced with added cinnamon flavor, replacing the original formula in many parts of the United States.

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