Celebrity
Public relation firms are now offering services to celebrity clients in perception management or reputation repair. It is a new tool for public firms. It lets large firms pour huge resources to the public by website. The web helps public relations executives to reach out the news media and it offer ways to link the public relations people and news media. For example, firms provide direct email addresses of some business journalists. A new trend in perception management is athletes signing with major public relation firms. Well-known agencies, such as William Morris and competitor Creative Artists Agency, recently started attracting huge sports stars. Alex Rodriguez joined the company after his alleged affair with Madonna, during the summer of 2008. He is following in the footsteps of Serena Williams, Kevin Garnett, and Vince Young, who are all represented by the William Morris agency (and who really need it, Garnett being excepted). In the case of Britney Spears, the media has tarnished and skewed the way she is perceived by the public. In a short interview conducted by contactmusic.com, Spears exclaims, "the media has had a lot of fun exaggerating my every move." January 2007. Another case of media skewing our interpretation of celebrities is in the case of Miley Cyrus. After her music video controversy, "Can't be Tamed," her album sales declined to 72% less than her 2008 solo debut, "Breakout."
Read more about this topic: Perception Management
Famous quotes containing the word celebrity:
“My great comfort is, that the temporary celebrity I have wrung from the world has been in the very teeth of all opinions and prejudices. I have flattered no ruling powers; I have never concealed a single thought that tempted me.”
—George Gordon Noel Byron (1788–1824)
“The star is the ultimate American verification of Jean Jacques Rousseau’s Emile. His mere existence proves the perfectability of any man or woman. Oh wonderful pliability of human nature, in a society where anyone can become a celebrity! And where any celebrity ... may become a star!”
—Daniel J. Boorstin (b. 1914)
“The hero was distinguished by his achievement; the celebrity by his image or trademark. The hero created himself; the celebrity is created by the media. The hero was a big man; the celebrity is a big name.”
—Daniel J. Boorstin (b. 1914)