History
Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in some other countries. Its flavor was the result of taste-testing over 100 flavors over a 9-month period. Designed to compete with Vanilla Coke which was produced by The Coca-Cola Company of Atlanta, Georgia. the flavor of Pepsi Blue was described by Pepsi only as "berry" and described by drinkers as like blueberries or raspberries, or similar to cotton candy with a berry-like aftertaste and much more sugary and syrupy than regular cola. It was tinted using Blue 1, a highly controversial coloring agent banned in numerous countries at the time. The move to make a brightly-colored version of the flagship Pepsi brand was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6%.
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