Penny Dreadful - History

History

These serials started in the 1830s, originally as a cheaper alternative to mainstream fictional part-works, such as those by Charles Dickens (which cost a shilling (twelve pennies)) for working class adults, but by the 1850s the serial stories were aimed exclusively at teenagers. The stories themselves were reprints or sometimes rewrites of Gothic thrillers such as The Monk or The Castle of Otranto, as well as new stories about famous criminals. Some of the most famous of these penny part-stories were The String of Pearls: A Romance (introducing Sweeney Todd), The Mysteries of London (inspired by French serial The Mysteries of Paris) and Varney the Vampire. Highwaymen were popular heroes. Black Bess or the Knight of the Road, outlining the largely imaginary exploits of real-life English highwayman Dick Turpin, continued for 254 episodes.

Working class boys who could not afford a penny a week often formed clubs that would share the cost, passing the flimsy booklets from reader to reader. Other enterprising youngsters would collect a number of consecutive parts, then rent the volume out to friends.

In 1866, Boys of England was introduced as a new type of publication, an eight page magazine that featured serial stories as well as articles and shorts of interests. It was printed on the same cheap paper, though sporting a larger format than the penny parts.

Numerous competitors quickly followed, with such titles as Boys' Leisure Hour, Boys' Standard, Young Men of Great Britain, etc. As the price and quality of fiction was the same, these also fell under the general definition of penny dreadfuls.

American dime novels were edited and rewritten for a British audience. These appeared in booklet form, such as the Boy's First Rate Pocket Library. Frank Reade, Buffalo Bill and Deadwood Dick were all popular with the Penny Dreadful audience.

In late 1893, a publisher, Alfred Harmsworth, decided to do something about what was widely perceived as the corrupting influence of the penny dreadfuls. He issued new story papers, The Half-penny Marvel, The Union Jack and Pluck, all priced at one half-penny. At first the stories were high-minded moral tales, reportedly based on true experiences, but it was not long before these papers started using the same kind of material as the publications they competed against. A.A. Milne once said, "Harmsworth killed the penny dreadful by the simple process of producing the ha'penny dreadfuller." The quality of the Harmsworth/Amalgamated Press papers began to improve throughout the early 20th century, however. By the time of the First World War papers such as Union Jack dominated the market.