Pemberton's French Wine Coca was a coca wine created by the druggist John Stith Pemberton, the inventor of Coca-Cola. It was an alcoholic beverage, mixed with coca, kola nut and damiana.
French Wine Coca was marketed mostly to upper class intellectuals, afflicted with diseases believed to have been brought on by urbanization and Atlanta's increasingly competitive business environment. In an 1885 interview with the Atlanta Journal, Pemberton claimed the drink would benefit "scientists, scholars, poets, divines, lawyers, physicians, and others devoted to extreme mental exertion."
Famous quotes containing the words french and/or wine:
“The French are a tremendously verbal race: they kill you with their assurances, their repetitions, their reasons, their platitudes, their formulae, their propositions, their solutions.”
—Christina Stead (1902–1983)
“Go, eat your bread with enjoyment, and drink your wine with a merry heart; for God has long ago approved what you do.”
—Bible: Hebrew, Ecclesiastes 9:7.