Pemberton's French Wine Coca was a coca wine created by the druggist John Stith Pemberton, the inventor of Coca-Cola. It was an alcoholic beverage, mixed with coca, kola nut and damiana.
French Wine Coca was marketed mostly to upper class intellectuals, afflicted with diseases believed to have been brought on by urbanization and Atlanta's increasingly competitive business environment. In an 1885 interview with the Atlanta Journal, Pemberton claimed the drink would benefit "scientists, scholars, poets, divines, lawyers, physicians, and others devoted to extreme mental exertion."
Famous quotes containing the words french and/or wine:
“The French courage proceeds from vanity—the German from phlegm—the Turkish from fanaticism & opium—the Spanish from pride—the English from coolness—the Dutch from obstinacy—the Russian from insensibility—but the Italian from anger.”
—George Gordon Noel Byron (1788–1824)
“A feast is made for laughter, and wine maketh merry: but money answereth all things.”
—Bible: Hebrew Ecclesiastes, 10:19.