File Sharing
The global reach of his works is because of their presence on peer-to-peer file sharing networks. A fan posted a Russian translation of one of his novels online. Sales of his book jumped from 3,000 to one million in three years, with no additional promotion or publicity from his publishers. Coelho took to pirating his own books on The Pirate Bay. Coelho provides free translations of many of his books. He was caught by the head of HarperCollins, Jane Friedman, who noticed that one of the unauthorized versions Coelho linked to had notes from his own manuscript. The two reached a compromise: each month a new novel can be read for free on the publisher's website. Due to the openness regarding his content, author Jeff Jarvis named Coelho 'the Googliest author' in his book What Would Google Do.
Read more about this topic: Paulo Coelho
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