Publishing Lag Time
The magazine has a lag time to publication of about ten days. That arrangement has led the magazine to be criticized for its slow reaction to events.
The January 6, 2008 edition cover and main article asked whether Benazir Bhutto was "America's best hope against Al-Qaeda," after her December 27, 2007 assassination. In response to reader and media complaints, Parade stated on their website:
"Dear Parade Readers, Parade publishes more than 32 million copies of each issue and distributes them to 415 newspapers across the country. In order to meet our printing, distribution and insertion deadlines, we must send the issue to the printer three weeks before the cover date. Our Benazir Bhutto issue, for example, went to press on Dec. 19. By the time Ms. Bhutto was slain on Dec. 27, this issue of Parade was already printed and shipped to our partner newspapers. Recalling, reprinting and redistributing our January 6 issue was not an option."
A similar incident, albeit of a lesser scale, occurred in the February 11, 2007 issue when Walter Scott's "Personality Parade" reported that Barbaro, an American thoroughbred racehorse and winner of the 2006 Kentucky Derby, was in a stable condition. Barbaro had been euthanized on January 29, 2007.
Read more about this topic: Parade (magazine)
Famous quotes containing the words publishing, lag and/or time:
“While you continue to grow fatter and richer publishing your nauseating confectionery, I shall become a mole, digging here, rooting there, stirring up the whole rotten mess where life is hard, raw and ugly.”
—Norman Reilly Raine (1895–1971)
“I could be well content
To entertain the lag end of my life
With quiet hours.”
—William Shakespeare (1564–1616)
“Every time a child organizes and completes a chore, spends some time alone without feeling lonely, loses herself in play for an hour, or refuses to go along with her peers in some activity she feels is wrong, she will be building meaning and a sense of worth for herself and harmony in her family.”
—Barbara Coloroso (20th century)