Market
Tissue products including paper towels are split into "at home" and "away from home" markets, with about two-thirds of North American consumption at home. As a percent of total tissue products, the "away from home" segment uses a third more paper towels. The growth in "away from home" use of paper towels has been reduced by switch from folded towels to roll towel dispensers, which reduces the amount of paper towels used by each patron.
Within the forest products industry, paper towels are a major part of the "tissue market", second only to toilet paper. Consumption of paper towels and other tissue products is highest in the United States of America, with consumption 50% higher than in Europe, and nearly 500% higher than in Latin America.
Read more about this topic: Paper Towel
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—Friedrich Nietzsche (1844–1900)