End of The Brand
According to a talk given by Innes Ferguson of TfL at the London Transport Museum on 24 September 2007, the Overground Network scheme is now "dead"; the logo is no longer being used on Train Operating Companies' (TOCs) publicity material nor is the network being promoted by TfL. He added that whilst TfL funded the installation of Overground Network "on" signage at appropriate National Rail stations, it is being left to individual TOCs to remove these at their own expense, hence the many that remain in situ in 2008.
In 2006, TfL launched London Overground, a similar but more comprehensive scheme in north London unrelated to Overground Network. Again, according to Innes Ferguson, TfL's medium-term aspiration is for the former to be expanded to cover other National Rail services in London and the South-East, either by direct TfL operation through a concession-holder (as with the ex-Silverlink routes) or by a TOC agreeing to operate under the London Overground "brand".
Read more about this topic: Overground Network
Famous quotes containing the word brand:
“Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.”
—George Eliot [Mary Ann (or Marian)