Outrageous Betrayal - Contents

Contents

In Outrageous Betrayal, Steven Pressman gives a chronological account of Erhard's life and businesses, from high-school years through his formation of companies that delivered awareness training and the later controversies surrounding his business and family life. The book goes into detail regarding his early life as Jack Rosenberg and his name-change to Werner Erhard, his move to California, and the initial inspirations behind the training that would become "est". Pressman writes that Erhard took inspiration from the self-help course Mind Dynamics, cybernetics, from the books Think and Grow Rich by Napoleon Hill, and Psycho-Cybernetics by Maxwell Maltz, and from Scientology and the writings of L. Ron Hubbard. He also notes how an attorney skilled in tax law helped Erhard in forming his first awareness-training company, Erhard Seminars Training.

Pressman notes how Erhard and his businesses became successful within two years of foundation, and writes that his awareness-training programs trained over half a million people in his courses and brought in tens of millions of dollars in revenue. The book then describes controversies relating to both Erhard's businesses and his reported treatment of his family. Pressman details some of the lawsuits that hurt his business, as well as some of his conflicts with the Internal Revenue Service. The end of the book describes the impact and aftermath of a March 3, 1991 60 Minutes investigation on CBS News, where one of Erhard's daughters accused him of sexual abuse. Pressman also describes the successor company to Est, Werner Erhard and Associates, and Erhard's decision to sell the "technology" of his course The Forum to his employees and to leave the United States. The book's epilogue includes a firsthand account of a Landmark Forum seminar led by the former Est-trainer Laurel Scheaf in 1992.