Demographics
Surveys have shown the large proportion of people shopping at outlet malls were women. The median household income for shoppers was $57,000 in 2002. Forty-two percent are college graduates, and 62 percent are less than 50 years old. The average reported distance to outlet malls was given between 30 and 80 miles (one way), with a travel time of 54 minutes.
Read more about this topic: Outlet Store