Development
Since the latter half of the 1980s there have been Animate and Animepolis anime goods stores in the vicinity of Ikebukuro Station. Anime goods sales skew towards women, and Ikebukuro is a comparatively better environment for attracting female customers than Akihabara or Nakano Broadway. However, because few products aimed at women had been developed at that point, and the dōjinshi shop in Sunshine City (Comics Revolution) stocked few women's dōjinshi, the demographic was the usual male-dominated one.
Just as when Akihabara became the haven for male otaku and shops giving prominent placement to male-oriented products increased, female-oriented product offerings are becoming the cornerstone of the development of Otome Road. The Animate there reopened after remodeling in 2000 with a strong emphasis on the women's sales base, and in the same year the nearby K-Books changed its product offerings to specialize in doujinshi aimed at women. For these reasons, the area is compared to Akihabara, which refocused to meet the needs of its customers.
Read more about this topic: Otome Road
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