Conservation Programs
Orvis's long record of conservation activism began with Charles Orvis's work in fisheries conservation and management in the late 19th century and has continued since. In 1994, Leigh Perkins, Orvis CEO from 1965 to 1992, received the Chevron Corporation's Chevron Conservation Award for lifetime achievements in conservation, perhaps the most prestigious such award given in the United States. Since then, under CEO Perk Perkins, Orvis has increased both the magnitude and breadth of its conservation program, and annually donates five percent (over $10 million in the last ten years) of pre-tax profits to a great variety of conservation projects.
Working in cooperation with leading professional conservation groups including the National Fish and Wildlife Foundation, The Nature Conservancy, Trout Unlimited, and many others, Orvis has successfully completed dozens of projects, regularly launching matching-grant campaigns in its catalogs and in the pages of the Orvis News. Recent programs include re-establishment of a migratory whooping crane flock; preservation of public access to the famous Henry's Fork trout fishery: restoration of a native golden trout population in California's Sierra Nevada Mountains; protection of long-billed curlew habitat in Montana; protection of songbird migratory corridor in Jamaica; sea turtle preservation, and the restoration of trout habitat in on the Orvis home river, the Battenkill.
Orvis helped originate Casting for Recovery, a national breast-cancer support and education program; Orvis's matching-grant program has raised $300,000 for this program.
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Famous quotes containing the words conservation and/or programs:
“The putting into force of laws which shall secure the conservation of our resources, as far as they may be within the jurisdiction of the Federal Government, including the more important work of saving and restoring our forests and the great improvement of waterways, are all proper government functions which must involve large expenditure if properly performed.”
—William Howard Taft (1857–1930)
“Short of a wholesale reform of college athletics—a complete breakdown of the whole system that is now focused on money and power—the women’s programs are just as doomed as the men’s are to move further and further away from the academic mission of their colleges.... We have to decide if that’s the kind of success for women’s sports that we want.”
—Christine H. B. Grant, U.S. university athletic director. As quoted in the Chronicle of Higher Education, p. A42 (May 12, 1993)