Farming Career
Schell has criticized factory farming. In 1976 he published The Town That Fought to Save Itself, about the San Francisco suburb of Bolinas, where he has a ranch. In 1978 he co-founded the company Niman Ranch (then named "Niman-Schell") with Bill Niman with the objective of raising cattle in a humane and environmentally sound manner. He left the company in 1999. In 1984 he published the book Modern Meat: Antibiotics, Hormones, and the Pharmaceutical Farm, criticizing meat production in the United States.
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