History
While Oriental Daily targets at a more mature reader group, Sun Daily (太陽報 Jyutping: taai3 joeng4 bou3) is more youthful and adventurous.
Oriental Daily is referred by many as a tabloid because of its focus on soft news, i.e. news that edges towards entertainment in its form and content. It also adopts a sensational and critical style when reporting hard news.
The paper has been number one in circulation since 1976, with a record readership of over 3,100,000. Apple Daily is its main competitor. While claimed figures are around the 3 million (approx 5.72 readers per copy) mark, Nielsen data from 2008 had the ODN at 1,762,000 (530,000 circulation), Apple Daily at 1,633,000 (347,000 circulation, The Sun at 537,000 readers (180,000 circulation)all including online readers too.
Other selected readership figures as follows from full year 2008 and percentages of audience 12+ reached (including internet readers).
- Apple Daily (蘋果日報) 1,633,000 60%
- Oriental Daily News (東方日報) 1,762,000 33%
- The Sun (太陽報) 537,000 10%
- Ming Pao (明報) 447,000 8%
- South China Morning Post (南華早報) 296,000 6%
- Sing Tao Daily (星島日報) 339,000 6%
- Hong Kong Economic Times (經濟日報) 220,000 4%
- Sing Pao (成報) 61,000 1%
- Hong Kong Daily News (新報) 74,000 1%
- Hong Kong Economic Journal (信報) 74,000 1%
- Headline Daily (頭條日報) 1,093,000 20%
- Metro (都巿日報) 616,000 12%
- am730 623,000 12%
Read more about this topic: Oriental Daily News
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