Diffusion of Innovations
Diffusion of innovations theory explores how and why people adopt new ideas, practices and products. It may be seen as a subset of the anthropological concept of diffusion and can help too explain how ideas are spread by individuals, social networks and organizations.
Read more about this topic: Organizational Learning
Famous quotes containing the word innovations:
“Great innovations should not be forced on slender majorities.”
—Thomas Jefferson (1743–1826)