Oprah's Book Club - Influence

Influence

In Reading with Oprah: The Book Club That Changed America, Kathleen Rooney describes Winfrey as "a serious American intellectual who pioneered the use of electronic media, specifically television and the Internet, to take reading—a decidedly non-technological and highly individual act—and highlight its social elements and uses in such a way to motivate millions of erstwhile non-readers to pick up books."

Business Week stated:

Perhaps the most astonishing aspect of the Oprah phenomenon is how outsized her power is compared with that of other market movers. Some observers suggest that Jon Stewart of Comedy Central's The Daily Show could be No. 2. Other proven arm-twisters include Fox News's Sean Hannity, National Public Radio's Terry Gross, radio personality Don Imus, and CBS' 60 Minutes. But no one comes close to Oprah's clout: Publishers estimate that her power to sell a book is anywhere from 20 to 100 times that of any other media personality.

In 2009 it was reported that the influence of Winfrey's book club had even spread to Brazil with picks like A New Earth dominating Brazil's best-seller list.

The club generated so much success for some books that they went on to be adapted into films. This subset includes The Deep End of the Ocean and The Reader.

At the shows conclusion in May 2011, Nielsen BookScan created a list of the top-10 bestsellers from the Clubs final 10 years (prior data was unavailable). The top four with sales figures as of May 2011:

  1. Eckhart Tolle, A New Earth (2005), 3,370,000 copies
  2. James Frey, A Million Little Pieces, 2,695,500 copies
  3. Elie Wiesel, Night, 2,021,000 copies
  4. Cormac McCarthy, The Road, 1,385,000 copies

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Famous quotes containing the word influence:

    Exhaust them, wrestle with them, let them not go until their blessing be won, and, after a short season, the dismay will be overpast, the excess of influence withdrawn, and they will be no longer an alarming meteor, but one more brighter star shining serenely in your heaven, and blending its light with all your day.
    Ralph Waldo Emerson (1803–1882)

    Nature has taken more care than the fondest parent for the education and refinement of her children. Consider the silent influence which flowers exert, no less upon the ditcher in the meadow than the lady in the bower. When I walk in the woods, I am reminded that a wise purveyor has been there before me; my most delicate experience is typified there.
    Henry David Thoreau (1817–1862)

    The higher the state of civilization, the more completely do the actions of one member of the social body influence all the rest, and the less possible is it for any one man to do a wrong thing without interfering, more or less, with the freedom of all his fellow-citizens.
    Thomas Henry Huxley (1825–95)