Influence
In Reading with Oprah: The Book Club That Changed America, Kathleen Rooney describes Winfrey as "a serious American intellectual who pioneered the use of electronic media, specifically television and the Internet, to take reading—a decidedly non-technological and highly individual act—and highlight its social elements and uses in such a way to motivate millions of erstwhile non-readers to pick up books."
Business Week stated:
Perhaps the most astonishing aspect of the Oprah phenomenon is how outsized her power is compared with that of other market movers. Some observers suggest that Jon Stewart of Comedy Central's The Daily Show could be No. 2. Other proven arm-twisters include Fox News's Sean Hannity, National Public Radio's Terry Gross, radio personality Don Imus, and CBS' 60 Minutes. But no one comes close to Oprah's clout: Publishers estimate that her power to sell a book is anywhere from 20 to 100 times that of any other media personality.
In 2009 it was reported that the influence of Winfrey's book club had even spread to Brazil with picks like A New Earth dominating Brazil's best-seller list.
The club generated so much success for some books that they went on to be adapted into films. This subset includes The Deep End of the Ocean and The Reader.
At the shows conclusion in May 2011, Nielsen BookScan created a list of the top-10 bestsellers from the Clubs final 10 years (prior data was unavailable). The top four with sales figures as of May 2011:
- Eckhart Tolle, A New Earth (2005), 3,370,000 copies
- James Frey, A Million Little Pieces, 2,695,500 copies
- Elie Wiesel, Night, 2,021,000 copies
- Cormac McCarthy, The Road, 1,385,000 copies
Read more about this topic: Oprah's Book Club
Famous quotes containing the word influence:
“My administration is pledged to follow the policies of Mr. Roosevelt in this regard, and while that pledge does not involve me in any obligation to carry them out unless I have Congressional authority to do so, it does require that I take every step and exert every legislative influence upon Congress to enact the legislation which shall best subserve the purposes indicated.”
—William Howard Taft (1857–1930)
“A healthy soul stands united with the Just and the True, as the magnet arranges itself with the pole, so that he stands to all beholders like a transparent object betwixt them and the sun, and whoso journeys towards the sun, journeys towards that person. He is thus the medium of the highest influence to all who are not on the same level.”
—Ralph Waldo Emerson (1803–1882)
“Women stand related to beautiful nature around us, and the enamoured youth mixes their form with moon and stars, with woods and waters, and the pomp of summer. They heal us of awkwardness by their words and looks. We observe their intellectual influence on the most serious student. They refine and clear his mind: teach him to put a pleasing method into what is dry and difficult.”
—Ralph Waldo Emerson (1803–1882)