Background
On February 22, 2000, Spears announced a summer tour in support of her second studio album, Oops!... I Did It Again (2000). The tour marked the first time Spears toured Europe. She commented, "I'm going to go to Europe, and just basically go everywhere for six months, I've never toured outside of the U.S. I've never experienced other fans in other places, and performing in front of them is going to be so exciting." Before the tour began, Forbes reported that concert promoter SFX Entertainment guaranteed her a minimum of $200,000 per show. Tour sponsors from the 2000 leg of the ...Baby One More Time Tour, Got Milk?, and Polaroid, remained. Clairol's Herbal Essences was also added as a sponsor. Spears recorded a song for the latter called "I've Got the Urge to Herbal" to be used on their radio campaign, though she chose to not attend a photoshoot for the product when she decided to support an 86-day strike by the Screen Actors Guild (SAG). She later donated $1 from each ticket sold from her Inglewood, California show on July 28, 2000 to the union.
For the European Leg of the Tour, Spears originally was going joint with 'N Sync following their No Strings Attached Tour, as a co-headlining tour. However, the tour was dropped due to 'N Sync facing legal actions and Spears decided to tour the region solo.
Read more about this topic: Oops!... I Did It Again World Tour
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