Competitive Advantage Over Traditional Advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of the advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside search results.
Read more about this topic: Online Advertising
Famous quotes containing the words competitive, advantage, traditional and/or advertising:
“Women of my age in America are at the mercy of two powerful and antagonistic traditions. The first is the ultradomestic fifties with its powerful cult of motherhood; the other is the strident feminism of the seventies with its attempt to clone the male competitive model.... Only in America are these ideologies pushed to extremes.”
—Sylvia Ann Hewitt (20th century)
“The advantage of time and place in all practical actions is half a victory; which being lost is irrecoverable.”
—Francis, Sir Drake (1540–1596)
“There are two kinds of fathers in traditional households: the fathers of sons and the fathers of daughters. These two kinds of fathers sometimes co-exist in one and the same man. For instance, Daughter’s Father kisses his little girl goodnight, strokes her hair, hugs her warmly, then goes into the next room where he becomes Son’s Father, who says in a hearty voice, perhaps with a light punch on the boy’s shoulder: “Goodnight, Son, see ya in the morning.””
—Letty Cottin Pogrebin (20th century)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)