Competitive Advantage Over Traditional Advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of the advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside search results.
Read more about this topic: Online Advertising
Famous quotes containing the words competitive, advantage, traditional and/or advertising:
“Developing the muscles of the soul demands no competitive spirit, no killer instinct, although it may erect pain barriers that the spiritual athlete must crash through.”
—Germaine Greer (b. 1939)
“The advantage of living is not measured by length, but by use; some people have lived long, and lived little; attend to it while you are in it. It lies in your will, not in the number of years, for you to have lived enough.”
—Michel de Montaigne (1533–1592)
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—Julie Burchill (b. 1960)
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—Debbie Taylor (20th century)