Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email.
One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.
Read more about Display Advertising: On The Internet
Famous quotes containing the words display advertising, display and/or advertising:
“Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.”
—John Dos Passos (1896–1970)
“Lovers of painting and lovers of music are people who openly display their preference like a delectable ailment that isolates them and makes them proud.”
—Maurice Blanchot (b. 1907)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)