Independent Distribution Pioneering
The One Six Right DVD made news by selling over 10,000 units independently in its first two weeks of release. By March 2006, Brian J. Terwilliger (Producer/Director) made the cover of The Hollywood Reporter in an article titled Filmmaker Takes Flight to DVD. Brian's determination to maintain all distribution rights was a noted departure from the common practice of selling rights to a third party distributor. During the first year of distribution, One Six Right's website became a leading example of successful independent film distribution by developing a viral marketing strategy that included multiple levels of consumer awareness allowing the film to develop significant presence within its niche audiences worldwide.
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