7 May 2011-present: Sport/Entertainment Format
It was confirmed on 4 April 2011 that due to unsupportable overheads associated with running the station as an "all-sport" channel, One HD would begin to air more general entertainment programming alongside sport, particularly shows aimed at an older male audience. The changes were intended to make the channel a greater competitor against 7mate, which has a similar scope.
One's updated schedule includes factuals Everest: Beyond the Limit, Extreme Fishing with Robson Green, Airline, Long Way Round, Ice Road Truckers, An Idiot Abroad, Cops; dramas Terriers, Lights Out, Sons of Anarchy, Burn Notice, Breakout Kings and Psych; and movies The Last King of Scotland, 28 Weeks Later, Babylon AD, Jarhead, Pitch Black, Doom, Hitman, and The Manchurian Candidate. By March 2012, sport is very much a secondary focus of One. Sport is generally only on between midnight and lunchtime. ONE's marquee sports, F1 and MotoGP, have been moved to TEN signalling the end of ONE as a 'sports channel'.
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Famous quotes containing the word sport:
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Where smiling spring its earliest visit paid,
And parting summer’s lingering blooms delayed,
Dear lovely bowers of innocence and ease,
Seats of my youth, when every sport could please,
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—Oliver Goldsmith (1730?–1774)